The China Shanghai International Children’s Book Fair (CCBF) is pleased to announce that a new edition of its Golden Pinwheel Young Illustrators Competition is open for entries from 28 March to 09 June 2025. 

The Golden Pinwheel Young Illustrators Competition is an international illustration contest held annually as part of the China Shanghai International Children’s Book Fair (CCBF). Since its creation in 2015, the competition has been providing a venue for emerging illustrators to showcase their talent. It aims to build bridges between them and children’s publishers, both locally and globally. In doing so, it has given fresh life to China’s children’s book industry. The Golden Pinwheel is not merely a standalone competition—it is a comprehensive programme which includes exhibitions, an illustrated yearbook and a variety of promotional campaigns.

Since 2023, the organising committee has launched a new category—Commercial, in addition to the original submission category—Book Publishing, so as to encourage illustrators to demonstrate their commercial value through diversified forms of artistic expression, and to promote communication and cooperation with brands and advertisers.

In the last edition, after a two-month submission campaign, the competition received an impressive number of 14,067 artworks created by 2,228 artists from 72 countries and territories.